During the last 10 years, the video publishing at The New York Times relied on vendors and in-house hardware. This decision created a few bottlenecks to scaling its video production and it became a blocker for journalists to produce videos. Now, the company is focused on integrating the encoding pipeline with some cloud services. Snickers started as a side project for me to learn Go and provide an in-house alternative for the encoding jobs. With Snickers integrated on the pipeline, We could gain the freedom to experiment and implement new features that may not be available with existing service providers like the creation of a transcript of the video using the Google Speech API or build a sprite of thumbnails to be used on the seek bar. This talk will give a background of The New York Times encoding pipeline and focus on the development and features of Snickers.